EL DESARROLLO DE UN MODELO PARA IMPULSAR LA ADOPCIÓN DE ESTRATEGIAS DE VALOR AGREGADO A TRAVÉS DE TECNOLOGÍAS DE LA INDUSTRIA 4.0 Y VALIDACIÓN A TRAVÉS DE UN ESTUDIO DE CASO

Traditional business models are gradually becoming obsolete in this technological age, as a result, organizations with classic management models risk losing market share. Startups that have a strong relationship with technology, and also possess innovative ideas, are cornering the market. The most conservative business models are threatened by the new commercial rhythm based on digital, therefore, this research project seeks to create the possibility of generating added value to an organization through a model that when applied offers opportunities for improvement through the application of industry 4.0 technologies,  where it seeks to put into context the current market situation, identify the models for the implementation of existing Industry 4.0 technologies, consider the various academic methods that can be used to address research objectives, highlight the importance of why an organization should consider implementing an Industry 4.0 business model in its structure,  Explain why organizations fail in the transition to 4.0 technologies, what are the main challenges faced by organizations, and finally develop a structure that facilitates the process of implementing the model, so that in the end it produces added value to the organization.